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Research perspectives on social media influencers and brand communication /

Research perspectives on social media influencers and brand communication / edited by Brandi Watkins. - Maryland: Lexington books, 2021. - xvi, 192 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9781793613615 9781793613639

LCCN: 2020948472

Nat. Bib. No.: GBC0I0062 bnb

Nat. Bib. Agency Control No.: 020013144 Uk

Subjects--Topical Terms:
Internet marketing.
Social media--Influence.
Branding (Marketing)
Relationship marketing.
Marketing sur Internet.
Stratégie de marque.
Marketing relationnel.
branding.
Branding (Marketing)
Internet marketing.
Relationship marketing.
Social media--Influence.

LC Class. No.: HF5415.12 / .R47 2021

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