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Essentials of marketing /

Blythe, Jim,

Essentials of marketing / Jim Blythe and Jane Martin. - Seventh edition. - Harlow: Pearson, 2021. - xx, 361 p. ; col. ill. ;

Includes bibliographical references and index.

ISBN: 9781292244105 (print)

LCCN: 2018058028

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B49 2019

Dewey Class. No.: 658.8

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