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Managing customer experience and relationships :

Peppers, Don,

Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. - Third edition. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2017. - xxiv, 600 pages ; 25 cm. - Wiley corporate F&A series .

Includes bibliographical references and index.

ISBN: 9781119236252 (cloth)

LCCN: 2016023735

Subjects--Topical Terms:
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.

LC Class. No.: HF5415.5 / .P458 2017

Dewey Class. No.: 658.8/12

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