Social media :
Social media : usage and impact /
edited by Hana S. Noor Al-Deen and John Allen Hendricks.
- Lanham, Md. : Lexington Books, c2012.
- xix, 307 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Social media and social networking. Facebook: how college students work it / Social media and persuasion : crowdsourcing arguments on digital networks / Trivial pursuits of mass audiences using social media : a content analysis of Facebook wall posts by fans of top-trending television programs / Social media and education. Social media in education : effects of personalization and interactivity on engagement and collaboration / You can't go back now : incorporating "disruptive" technologies in the large lecture hall / Tweeting 101 : Twitter and the college classroom / Cultivating a community of learners : the potential challenges of social media in higher education / Social media and strategic communication. Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications / Beyond the press release : social media as a tool for consumer engagement / Marketing and branding in online social media environments : examining social media adoption by the top 100 global brands / Social media and politics. Social media and the millennial generation in the 2010 midterm election / Social media and youth activism / Black youth, social media, and the 2008 presidential election / Social media and legal/ethical issues. Legal pitfalls of social media usage / Realm of the expected : redefining the public and private spheres in social media / Tweets, blogs, Facebook, and the ethics of 21st-century communication technology / John V. Pavlik -- Lynne M. Webb ... [et al.] -- John Jones -- Douglas A. Ferguson -- Ronald A. Yaros -- C. Michael Elavsky -- Alec R. Hosterman -- Lily Zeng, Holly Hall, Mary Jackson Pitts -- Bobbi Kay Lewis, Cynthia Nichols -- Mia C. Long -- Miao Guo -- John Allen Hendricks, Jerry K. Frye -- Rhon Teruelle -- Travis L. Gosa -- Lyrissa Barnett Lidsky, Daniel C. Friedel -- Jasmine E. McNealy -- James Benjamin. Foreword /
9780739167298 (cloth : alk. paper) 0739167294 (cloth : alk. paper) 9780739167304 (electronic) 0739167308 (electronic)
2011036236
016007383 Uk
Online social networks.
Social media.
Digital communications--Social aspects.
Internet--Social aspects.
HM742 / .S62 2012
302.23/1
Includes bibliographical references and index.
Social media and social networking. Facebook: how college students work it / Social media and persuasion : crowdsourcing arguments on digital networks / Trivial pursuits of mass audiences using social media : a content analysis of Facebook wall posts by fans of top-trending television programs / Social media and education. Social media in education : effects of personalization and interactivity on engagement and collaboration / You can't go back now : incorporating "disruptive" technologies in the large lecture hall / Tweeting 101 : Twitter and the college classroom / Cultivating a community of learners : the potential challenges of social media in higher education / Social media and strategic communication. Attitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications / Beyond the press release : social media as a tool for consumer engagement / Marketing and branding in online social media environments : examining social media adoption by the top 100 global brands / Social media and politics. Social media and the millennial generation in the 2010 midterm election / Social media and youth activism / Black youth, social media, and the 2008 presidential election / Social media and legal/ethical issues. Legal pitfalls of social media usage / Realm of the expected : redefining the public and private spheres in social media / Tweets, blogs, Facebook, and the ethics of 21st-century communication technology / John V. Pavlik -- Lynne M. Webb ... [et al.] -- John Jones -- Douglas A. Ferguson -- Ronald A. Yaros -- C. Michael Elavsky -- Alec R. Hosterman -- Lily Zeng, Holly Hall, Mary Jackson Pitts -- Bobbi Kay Lewis, Cynthia Nichols -- Mia C. Long -- Miao Guo -- John Allen Hendricks, Jerry K. Frye -- Rhon Teruelle -- Travis L. Gosa -- Lyrissa Barnett Lidsky, Daniel C. Friedel -- Jasmine E. McNealy -- James Benjamin. Foreword /
9780739167298 (cloth : alk. paper) 0739167294 (cloth : alk. paper) 9780739167304 (electronic) 0739167308 (electronic)
2011036236
016007383 Uk
Online social networks.
Social media.
Digital communications--Social aspects.
Internet--Social aspects.
HM742 / .S62 2012
302.23/1