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Engaging high-sensation seekers: The dynamic interplay of sensation seeking, message visual-auditory complexity and arousing content

WANG, Zheng

Engaging high-sensation seekers: The dynamic interplay of sensation seeking, message visual-auditory complexity and arousing content WANG, Zheng; VANG Mao; LOOKADOO, Kathryn; TCHERNEV, John M.& COOPER, Cody - International communication association 2015 - Vol.65,No.1:p 101-124 - Journal of communication .

ISSN: 00219916 = Journal of communication

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