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Designing health messages :

Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors. - Thousand Oaks, Calif. : Sage Publications, c1995. - xiii, 304 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0803953976 0803953984 (pbk.)

LCCN: 94040646

Subjects--Topical Terms:
Mass media in health education.
Health promotion.

LC Class. No.: RA440.5 / .D46 1995

Dewey Class. No.: 362.1/014

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