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Rao, Hayagreeva, 1959-

Market rebels : how activists make or break radical innovations / Hayagreeva Rao. - Princeton : Princeton University Press, c2009. - xiii, 205 p. : ill. ; 22 cm.

Includes bibliographical references (p. [181]-195) and index.

From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.

ISBN: 9780691134567 (hardcover : alk. paper) 0691134561 (hardcover : alk. paper)

LCCN: 2008022094

Nat. Bib. No.: GBA8B4408 bnb

Nat. Bib. Agency Control No.: 014765710 Uk

Subjects--Topical Terms:
Social movements.
Social action.
Social change.
Capitalism--Social aspects.

LC Class. No.: HM881 / .R36 2009

Dewey Class. No.: 303.48/4