Personal influence;
Katz, Elihu, 1926-
Personal influence; the part played by people in the flow of mass communications, by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - Glencoe, Ill., Free Press [1955] - xx, 400 p. diagrs., forms, tables. 22 cm. - Foundations of communications research .
"A report of the Bureau of Applied Social Research, Columbia University."
Bibliography: p. 381-393.
55007334
Public opinion.
Mass media.
HM261 / .K27
301.154 301.152*
Personal influence; the part played by people in the flow of mass communications, by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - Glencoe, Ill., Free Press [1955] - xx, 400 p. diagrs., forms, tables. 22 cm. - Foundations of communications research .
"A report of the Bureau of Applied Social Research, Columbia University."
Bibliography: p. 381-393.
55007334
Public opinion.
Mass media.
HM261 / .K27
301.154 301.152*