Measuring up :
Shields, Vickie Rutledge.
Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken. - Philadelphia : University of Pennsylvania Press, c2002. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [187]-195) and index.
0812236319 (cloth : alk. paper) 0812217918 (pbk. : alk. paper)
2001041462
Gender identity in mass media.
Advertising.
Semiotics.
P96.G44 / S54 2002
305.3
Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken. - Philadelphia : University of Pennsylvania Press, c2002. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [187]-195) and index.
0812236319 (cloth : alk. paper) 0812217918 (pbk. : alk. paper)
2001041462
Gender identity in mass media.
Advertising.
Semiotics.
P96.G44 / S54 2002
305.3