Tangaza University Library

Measuring up :

Shields, Vickie Rutledge.

Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken. - Philadelphia : University of Pennsylvania Press, c2002. - xvi, 206 p. : ill. ; 24 cm.

Includes bibliographical references (p. [187]-195) and index.

0812236319 (cloth : alk. paper) 0812217918 (pbk. : alk. paper)

2001041462


Gender identity in mass media.
Advertising.
Semiotics.

P96.G44 / S54 2002

305.3

© Tangaza University Library, Langata South Road P.O Box 15055 00509 Nairobi Kenya
Tel: 0722 204 724 Fax: +254 20 8890018