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To personalize or depersonalizze? When and how politicians' personalized tweets affect the publics reactions

LEE, Eun-Ju and OH, Soo Youn

To personalize or depersonalizze? When and how politicians' personalized tweets affect the publics reactions - Washington Internatiotional Communication Association 2012 - Vol. 62 No. 6 pp. 950-971 - Journal of Communication .

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