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Media economics :

Hoskins, Colin.

Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn. - Thousand Oaks, Calif. : Sage Publications, c2004. - 356 p. : ill. ; 24 cm.

Includes bibliographical references (p. 331-336) and index.

ISBN: 0761930957 (cloth : alk. paper) 0761930965 (pbk. : alk. paper)

LCCN: 2004003252

Subjects--Topical Terms:
Mass media--Economic aspects.

LC Class. No.: P96.E25 / H67 2004

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