Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:

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Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	HF5415.13 .L5883 2007 (Browse shelf(Opens below))	Available	MIL-49736

Includes bibliographical references and indexes.

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