Tangaza University Library
Image from Google Jackets

Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: Harlow Pearson Education Limited 2019Edition: Eighth EditionDescription: xxxiii, 833pISBN:
  • 9781292208787 (print)
Subject(s): LOC classification:
  • HD30.4 .S28 2019
Contents:
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Call number Status Notes Barcode
MARY IMMACULATE LIBRARY Open Shelf HD30.4 .S28 2019 (Browse shelf(Opens below)) Available RES 80956
MARY IMMACULATE LIBRARY Research Section HD30.4 .S28 2019 (Browse shelf(Opens below)) Available RES 81001

Revised edition of the authors' Research methods for business students, 2015.

Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

There are no comments on this title.

to post a comment.
Share

© Tangaza University Library, Langata South Road P.O Box 15055 00509 Nairobi Kenya
Tel: 0722 204 724 Fax: +254 20 8890018