Includes Reading Group Guide and Author Q & A.

Includes bibliographical references.

The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? Freelancers need to clearly answer the question "Why choose you?" so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves. The Gig is Up is designed to answer this one key point head-on, giving the readers innovative tools like Unique Value Proposition to confidently step up. --