Media research methods : measuring audiences, reactions and impact / Barrie Gunter.

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Material type: Text

TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2000.Description: 314 p. ; 24 cmISBN:

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Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	P91.3 .G86 2000 (Browse shelf(Opens below))	Available	72452

Includes bibliographical references (p. [280]-307) and index.

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