Includes bibliographical references (p. 261-278) and index.

Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change -- Spoiling Survivor: The Anatomy of a Knowledge Community -- Buying into American Idol: How We are Being Sold on Reality TV -- Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling -- Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry -- Why Heather Can Write: Media Literacy and the Harry Potter Wars -- Photoshop for Democracy: The New Relationship Between Politics and Popular Culture -- Conclusion Democratizing Television?: The Politics of Participation.