From Brand Vision to Brand Evaluation [electronic resource]: The strategic process of growing and strengthening Brands
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TextPublication details: New York : Routledge April 2010 Florence : Taylor & Francis Group [Distributor]Edition: 3rd ed.,RevisedDescription: xvi, 376 pISBN: - 9781856177733
- 1856177734 (Trade Paper)
- 658.827 22
- HD69.B7
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HD69.B7 (Browse shelf(Opens below)) | Available | 54017 |
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Annotation Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
College Audience Routledge
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